Location
Situated in the North West of England, Preston is a key location in the Northern Powerhouse initiative. Ideally placed between Edinburgh and London, it is a commuters dream as all rail and transport links are available to travel anywhere in the country. Perhaps most appealing is the proximity to the Lake District, a UNESCO national heritage centre, a mere 30 minute train journey away. Preston ndepes ideally placed for commuting to nearby areas such as Manchester and Liverpool - linking the city with nearby large urban areas.
Lifestyle
Preston has a significant amount of new bars and restaurants to enjoy. Some of the larger chains make their home in Preston along with the UK’s first ever KFC. There is also a redeveloped Market Hall complex with both indoor and outdoor markets and trendy coffee shops. There are several shopping complexes in the city centre such as Fishergate and St. Georges Shopping Centre, along with a fantastic selection of shopping along the high street. There are also multiple sporting complexes in the area, home of Preston North End F.C and some of the most picturesque parks in the North of England, with views of both the Lake District and Northern Ireland/Isle of Man on a clear day.
Property Prices
Property prices in Preston have been on the rise due to the significant investment in the area from both public and private sectors. With an increase in population and demand for properties, flats and apartments have increased by 74% in 2019 when compared to 2018 prices and 2020 has continued this trend. Semi-detached and terraced properties also increased in value, but only by approximately 5%.
Culture
As one of the oldest settlements in the UK, Preston has a diverse culture from all walks of life. With the Harris Museum and Art Gallery, Preston has an amazing array of historically significant information within. Preston has always been regarded as friendly and welcoming to all around, with a large student population thanks to UCLAN and some huge employers in the area such as the NHS and Booths. The population is also famously diverse and friendly.
Jobs
As a major employment centre for the NHS, Preston has a wealth of health sector jobs. There is a growing creative industry with some large design and digital agencies making their home in Preston. There are power stations, with a strong energy economy in the area and large distribution centres nearby for logistics. Preston has had a massive amount of investment in recent years, so jobs are on the rise in the area as a result of continued investment.
Summary
+ High rental yield compared to the rest of the UK (above 7%).
+ Local population increasing consistently due to economic growth.
+ Local amenities such as universities and increasing economy for jobs in the area.
+ Continuous investment from councils and the private sector.